How to Set up Google’s Custom Search for Your Site
While writing this article, I found out that SEOmoz had a similar post on how to perform the same steps. I’ve decided to use my own commentary instead, as some readers have been asking me how I set up the google search box on Dosh Dosh.
There have also been some changes (additional features) within Google’s Custom Search function so this will be a more current post on this topic.
Here are the exact steps needed to successfully set up and integrate Google’s custom search engine into your website. This will teach you how to make the search results show up within a designated page on your site.
1. Create a Webpage for Custom Search
Start first by creating a web page on your domain for the search results page. If you are on Wordpress, simply click on ‘Write’ and then select ‘Write Page’. Name the page by using ‘Search results’ or something similar as the Page title.
Leave the text box blank and publish or save the page. Note down the URL for the webpage as you will need to use it later.
2. Create Your Custom Search Engine
Visit the Google Custom Search Engine homepage and click on the ‘create a custom search engine‘ tab. After which, fill in the name of your search engine, along with the keywords. Be sure to select the ‘Only sites I select‘ option and then list your site URL in the Sites to Search box.
Also remember to select ‘Show Ads on results pages‘ if you intend to run ads.
After creating your custom search engine, you’ll be asked to test it by entering some keywords. Type in some keywords related to your site to see the results.
3. Determine the Look and Feel for Your Search Engine
After you’ve created your search engine, go to your control panel and click on the Look and Feel link. This is where you will able to determine the branding style for your search box, along with the style of the search results page.
Choose the right colors so that the results pages fit your overall design.
You can also choose to add a logo to the Google hosted results page but in this case, it won’t be necessary as you are hosting the search results on your own site.
4. Set up Adsense for Search
If you want to make money from your custom search engine, you’ll have to set up Adsense for search by clicking on the ‘Make Money‘ navigational link and connecting custom search with your Google Adsense account.
If you already have an Adsense account, simply check the appropriate box and then type in the email, zip code, phone and location details associated with it.
After doing this your custom search engine profile will be connected to your Adsense account. You can then set up a custom channel to track the amount of searches and money you are earning from it.
Simply do this by typing in a name for your custom channel. For example, I’ve used ‘Dosh Dosh Custom Search‘ as my channel name. This means that the same name will show up in my Adsense Dashboard reports as well.
5. Insert the Code on Your Blog
After you’ve completed the above steps, its time to insert the code on your blog. Go to the ‘Code‘ section of the control panel and select the iframe option.
The new Overlay option will allow the search results to show up in a nifty Ajax-style overlay but unfortunately only the first 8 search results are displayed and you cannot make money through Adsense for Search.
Only consider the overlay option if you are not planning to run ads. After choosing the hosting option, specify the search results details by inserting the URL where you want the results to appear. This would be the page you’ve created in step one.
Then scroll down to the second half of the page to grab the search box code. Take the first code you see and place it where you want your search box to appear. After which, copy the search results code in the lower frame and place it where you want the search results to appear.
Which means you’ll have to paste it on the new page you’ve created.
For Wordpress blogs, simply open up your new page, insert the code in the empty text box and publish.
And That’s All You Need to Do
After completing all the steps above, you should have Google Custom Search set up perfectly for your website. One possible drawback I think of when using ads on the search results pages is that users will click away from your website.
I don’t think this is really that big a problem because users who actively use your website to search for a specific items are people that are interested in your opinion or content. I would believe that these visitors would return to your site eventually.
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