Not using rel=nofollow to strategically direct the flow of link gain. Some internal links aren’t very helpful because they have suboptimal anchor text (e.g. “Permalink” and “Comments”). Some external links just leak link gain to nobody’s benefit, such as “Digg this” links.
Using suboptimal anchor text when linking internally. It’s not uncommon for bloggers to use “here” or “previously” or similar suboptimal phrases as anchor text within post copy. Resist the temptation and use relevant keywords instead.
Letting pages get indexed that should never be indexed. Some pages shouldn’t be allowed into the search indices because they are either basically content-less (like the “Email this page” form or “Enlarged photo” pages) or because they are substantively similar to other pages (like the “Printer-friendly” pages). Peruse your indexed pages in Google using the site: query operator and look for which pages don’t deserve to be there. Then disallow them in your robots.txt file. Link. [tags]seo[/tags]
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