Give the Blog an SEO Check-UpMost >> bloggers initially set up there blog to be search engine-friendly, however, over a period of time your blog may develop the need for an SEO checkup to keep the blog optimized. There are a number of free tools that can help you to check the SEO health of your blog. For a list of some of the best tools, see Giving Your Blog an SEO Check-Up .
Improve the Structure of the Blog for SEO Purposes >> Blogs can be very search engine-friendly, or they can be SEO nightmares. What have you done to prevent duplicate content, to create optimized page titles, to use better URLs, etc? By improving the structure of your blog you may be able to drastically increase your search engine traffic. WordPress users see WordPress SEO from Joost de Valk.
Custom URL Structure >> Some blogs create URLs that are no help for search engines. WordPress users have the option to set up custom URLs that will be more search engine-friendly rather than using the number of the post.
Custom Slugs >> WordPress users also have the option within each post to create a custom slug. How often do you use this feature? Try keeping your URLs shorter and full of keywords with this simple feature.
Give Each Post a Meta Description >> The meta description may not have a big influence on search engine rankings, but it can significantly influence the click-through rate to your pages from the SERPs. The meta description is shown by most search engines to tell searchers what your page is about. Use the description to draw attention and increase the chances of a click.
Robots.txt to Block Duplicate Content >> One of the most effective ways to control and prevent duplicate content is by using the robots.txt file. With robots.txt you can instruct search engines to ignore certain pages and types of pages (for example your archive or category pages) which means your posts are less likely to suffer from the penalties of duplicate content. WordPress users should see the article on Shoemoney about robots.txt .
Submit a Google Sitemap >> The easiest way to get you pages indexed in Google is to submit an XML sitemap that lists all of your pages and posts. The Google Sitemaps Generator for WordPress is a great tool.
Don’t Add Posts to Multiple Categories >> An easy way to prevent duplicate content is to limit your posts to one category. By adding it in multiple categories you will be adding it to more archive pages, which increases the chances of a duplicate content penalty.
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